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1. LIST OF CURRENT PANDORA RADIO ADS FULL
2. LIST OF CURRENT PANDORA RADIO ADS OFFLINE
3. LIST OF CURRENT PANDORA RADIO ADS DOWNLOAD

Explore our gift set offers and limited-time-only promotions today. According to Edison Research, this year, "some 160 million people stream audio weekly, up from 44 million in 2010". In exchange for the service, users get to see ads about three times for every hour of streaming. Before the rise of the internet, radio was the dominant advertising platform.

LIST OF CURRENT PANDORA RADIO ADS OFFLINE

For the most part, Pandora Premium is exactly what you would expect it to be: a $10-a-month service with millions of songs that you can listen to at will and save offline whenever you want.

Online paid radio advertising in general has grown to a massive extent over the past ten years.We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business. Just from 2016 to 2017, audio ad revenue spiked from $425 million to $603 million. Now in 2021, ad revenue is still going strong. But what gives Pandora advertising an advantage over the dying traditional radio platform? Commuters switch radio stations an estimated 22 times on their daily commute to work this is typically due to large “blocks” of advertisements chunked together. Pandora combats this by spreading out a few ads per hour, which sustains the attention of the listener. Listeners are also not allowed to change the station during the ad. Pandora is most commonly used by older folks, (as compared to other radio platforms such as Spotify and SoundCloud) typically in the 35-45 age range. With nearly 80 million current users, there is a plethora of advertising options available to you that make targeting your intended audience a breeze. The platform is far less saturated with ads as compared to social networks such as Facebook, which means advertising costs can be less expensive if campaigns are properly managed.

LIST OF CURRENT PANDORA RADIO ADS DOWNLOAD

Download a Pandora “Media Kit” to help you get started. This is the least expensive advertising option offered by Pandora. You may choose between traditional banner and web-style ads with a CPM in the range of $5-$40. One concern is that listeners will not see your ad because they are merely listening to music don’t worry however, as display ads are only delivered to users engaging with the Pandora display. One of the most seamless ad types on Pandora, web skins allow you to create or raise brand awareness. Basic-Your ad replaces the content usually displayed in the “album art box.” Enhanced-Your ad is placed along the side of the player interface on a much larger scale.

LIST OF CURRENT PANDORA RADIO ADS FULL

There are advertising options exclusively available to mobile device users as well: Custom-You get full customization of both basic web skins and enhanced web skins. Non-responsive Ads-On a mobile device, the album art box is replaced with your ad. Interested listeners may tap on your ad to take them to your desired landing page.

Users may dismiss the ad by swiping this reduces mis-clicks and creates more accurate engagement statistics. Responsive Ads-These are similar to non-responsive ads, but they are more interactive. Unlike non-responsive ads, they can have multiple engagement points that can be touched to be sent to different landing pages. Pandora’s basic advertising packages used to start at approximately $1,500 per month with an average CPM (cost per thousand impressions) of $5-$25. However, it now depends drastically on how you plan to target your audience and the timing of when your advertising will go live. We run ads for our clients for a minimum price of only $500 and go up to recurring ad spends of as much as $10,000/mo. So, Pandora is VERY flexible for radio ad agencies!Ĭompared to Spotify’s ad platform, Pandora is much less expensive. Therefore, if you have a small to medium-sized budget, we still recommend that you consider Pandora ads if you intend to use a radio ad platform. In some cases-usually for attaching your brand to a specific station, sponsorship, or for larger deals-we can negotiate with Pandora regarding pricing. A Digital Marketing Firm can help you get a better deal with advertising platforms such as Pandora, whereas they can seem virtually impossible to navigate on your own.Īn audio ad pilot program is currently in progress for Pandora. This will let advertisers bid on individual ad spaces that are currently open.

Until this is open to the public, exact pricing specifications are only available through contacting Pandora directly.